Run-a-Way
A voyage through time: the paradigm
The Coca Cola Company was established in the middle of 1880’s in United States of America. The physician and chemist Dr. John S. Pemberton was the inventor of the product. As we believe that it is luck of time to give more information about Coke (as we all know the success that it has) we will ride ASAP to the main point of this post…
So, the purpose of this topic is to travel us back to the past of Coke’s advertisements. Let’s follow together the development of Coke’s advertisements from 1886's until 1980's.
Coca-Cola always keeps the product on public eyes by creating brand awareness for over a hundred years though advertisements.
Advertising is contributing to the success of Coca Cola marketing essay. Here we gathered enough stuff including posters and TV spots.
Here you can also get a line of cokes’ bottle history.
It worth to mention that Karl Lagerfeld is the latest designer to have created a collection of aluminum bottles for Coca-Cola. Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca Cola Light soda have been created in the last few years.
The Ads that we host includes magazine and press images, calendars, sponsorships, special editions, street posters and others from 1880's until 1980's. On purpose we avoid to include more recent stuff as less or more they are familiar to us.
1886's - 1900's
1900's-1950's
1950's-1980's
Santa Clause special edition
Could you ever imagine that Santa Clause as we figure him out nowadays was actually shaped especially for Cokes’ ads? Santa has been featured in Coke ads since the 1920s. The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. In fact, many people are surprised to learn that prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin.
In fact, when Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862, Santa was a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today. read more here...
Here you can also watch some Cokes' interesting TV commercials from middle 1900's : 1937, 1953 and 1960
